Tuesday, 15 April 2008
people see right through
It is astounding how quickly the market turns on a dime.
It seems like yesterday that Natural Perfumery was endeavoring to make the Art of creating Natural Perfume known, reaching out to make itself heard. Now, before we know it, we have every Tom, Dick and Harry marketing themselves under this new banner, without any due care and attention, jumping on the band wagon and looking for the easy buck .
True artisans and gifted perfumers will quietly ride out the hoo hah and continue on the path knowing at some point the market will shift and change onto the next 'new' thing.
Natural Perfumery of course deserves the attention, as the artisan perfumers who are creating them .... but I giggle at business people whose hearts are not pure and just in it for the money.... they are just so transparent. ...people see right through.
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